I once ended up at a Boy Scout ceremony in the northeast United States, where I inhaled the American spirit unfiltered. The boys’ uniforms had Stars-and-Stripes patches sewn on next to their badges. We recited the Pledge of Allegiance in front of an oversize US flag, and we prayed to America’s vague God, giving thanks for this and that, and asking for some strength or protection. The boys recited their Scout Law: to be trustworthy, loyal, helpful, and… cheerful.
As a philosopher influenced by Friedrich Nietzsche, I’d always imagined cheerfulness was a sickly child, born nine months after a Tinder date between Stoicism and Christianity. But that night I learned that cheerfulness was a British orphan smuggled into the US in the early 20th century, and was now making a living spreading itself all over contemporary American kitsch: throw pillows, coffee mugs and slippers. Cheerfulness has planted deep roots in US soil, and the poor Boy Scouts are made to believe she’s a virtue.
More here – Aeon