The planning fallacy is related to optimism bias (think Lake Wobegon—where all the children are above average) and self-serving bias (where the good stuff is deemed to be my doing while the bad stuff is always someone else’s fault). We routinely overrate our own capacities and exaggerate our abilities to shape the future. Thus the…
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It may seem liberating to live in a land of infinite choices, but research in decision-making suggests otherwise. In a classic study, Stanford researchers set up shop at an upscale grocery store chosen for its “extraordinary selection” of items, including 300 types of jam. One Saturday afternoon, they set up a sampling booth with 24 jams;…
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