Over lunch in a downtown restaurant, Beatrice, a New Yorker in her late 30s, told me about two decisions she and her husband were considering. They were thinking about where to buy a second home and whether their young children should go to private school. Then she made a confession: She took the price tags off her clothes so that her nanny would not see them. “I take the label off our six-dollar bread,” she said.
More here – New York Times