I heard the other day that Fitbit the once darling of wearable fitness devices is coming out with a competitor to the plethora of smartwatches that are now on the market. To my eyes Fitbit falls into that wonderful category of companies that either created or dominated a niche and then failed to adapt to change. Perhaps Fitbit is the Kodak of this century.
It is interesting how companies are afflicted with blind spots – Fitbit obviously failed to see the danger in smartwatches that do everything their little bracelets did and more. Makes me wonder what my blind spots are….