It’s said we judge the people around us within the first seven seconds of meeting them.
I think something similar happens online. I don’t know what the scientific word is for this, but one image, video, or headline from a Twitter account can push us from 0 to 100 (real quick). This is not a good thing. It threatens our most valuable ability: making the right decision.
The speed from the time a visual is seen to the creation of a unique opinion about it happens with a spark of electricity from screen to neuron. A flash of light, and an opinion is born. It is a remarkable capability. But it is also a weakness, an Achilles heel. It’s how outrage is created so quickly through social networks. It happens in those first few seconds of seeing that one “thing.” Then it spreads like a wildfire. Someone no one will meet has made a dent in the universe, and they probably did it from a basement.
More here – schplick.com