Lengthy article (but worth the time) on entrepreneurship as seen by Richard Branson.
Q: What are the key emotional and psychological drivers for an entrepreneur?
[Sir Richard Branson] It’s a combination of passion, vision, creativity and a sense of adventure. I have said on many occasions the reason to start a new business should not be about making money! You need to have a passion for the project and want to make a difference.
At Virgin we enter into new markets to stir up the competition and offer a choice and transparency to the consumer.